In recent years, Italian wine, like many other imported high-quality products, is increasingly popular among Chinese consumers, becoming one of the best-selling products for Chinese New Year. Behind the growing export of high-quality Italian wines to China, the "China-EU Agreement on Geographical Indications" has played a key role in revival.

So far, both China and Europe have realized a total of 244 geographical indications for mutual recognition and protection; of these, more than 20 are Italian wine geographical indications, including red wine produced in the Asti province in the Piedmont region. Fabrizio Grillo, head of a winery in Asti, believes that thanks to the Covid-19 prevention and control measures currently undertaken by China, the new year may see a rapid recovery in sales of their products in China.

Domenico Bosco, head of Coldiretti's wine sector, said that the "China-EU Agreement on Geographical Indications" promotes greater visibility and recognition of high-quality Italian wines in the Chinese market, and is a concrete guarantee for Chinese consumers. Finally, he believes that it is necessary to further expand this list of geographical indications.